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At Chitty's Cake Shop, nestled cosily within Birmingham's most creative and exciting complex - The Custard Factory - you will find our home. It’s more than just a cake shop – you can of course treat yourself to cake and a hot or cold drink, buy a gift voucher, book a class, talk to someone about ordering a bespoke cake, perhaps take part in a short workshop and purchase specialist cake decorating equipment that can be hard to find elsewhere. Bespoke cakes need to be ordered at least 3 days in advance (and 'Simply Sweet' ones 24 hours ahead of time), but you can come along to purchase a box of cupcakes in a mix of the flavours on the menu that day plus traybakes and slices of cake, all freshly baked on the premises.

Here are just a few of the things you can do at Chitty’s Cake Shop on Gibb Street (next door to 'Clink Beer'):

  • Browse, get advice on and purchase specialist cake baking and decorating equipment – we only sell products that we use and recommend ourselves and we would be happy to show you how to use them and help you decide what you might need for a specific project. See below for pictures of our stock and prices. 
  • Relax with a hot drink (we serve Twining’s tea, Cadbury's hot chocolate and Quarterhorse coffee – roasted right here in Birmingham!) and a cupcake or sweet treat freshly baked on the premises
  • Purchase a box of cupcakes to take away – we can gift-wrap these in boxes of 4, 6 or 12 and you can choose from the selection on sale that day (see below for our current flavours, updated weekly)
  • Collect pre-ordered bespoke cakes and cupcakes (we ask for three days’ notice for these, or a minimum of 24 hours for our ‘Simply Sweet’ range)
  • Talk to a member of staff about a cake order – we can discuss ideas, look at pictures and provide quotes and answer any questions you may have
  • Book a class – you can talk to our staff to find out which class would be best for you and get any questions answered before booking
  • Arrange a wedding consultation – you can come and talk to our cake designer to share ideas, look at examples, taste some samples and get a quote for your wedding (you can find more information on our wedding service here)

This Week's Flavours

Each week we bake up different cakes to keep things interesting – we try to keep it seasonal so the ingredients are fresh, and always throw in a few classics amongst the more experimental flavours so there is something for everyone. Slices of cake are £2.50, and cupcakes are £2.40 each (or a box of 4 for £8, 6 for £11 or 12 for £20). We also sell tea, coffee, hot chocolate and a selection of cold drinks to have in or take away. 

If you want to purchase a specific flavour (or mix of flavours) and/or design, then get in touch no later than 3 days before the collection date and we will make them especially for you. Otherwise pop in and you can buy anything on offer to take home that day (or enjoy in the relaxing environment of our upstairs or outdoor seating areas).

Here's what will be on offer for the week, starting Monday 18th June - we hope to see you there!

  • Chocolate Raspberry with Vanilla Buttercream (Vegan)
  • Carrot Cake
  • Coffee & Walnut Cake
  • Chocolate & Peanut Butter Cupcakes 
  • Coconut & Raspberry Jam Cupcakes (Gluten Free)
  • Salted Caramel Cupcakes
  • Red Velvet Cupcakes
  • Vanilla Ice Cream (with a Flake!) Cupcakes
  • All Butter Flapjack
  • Chocolate Orange Brownie

Cake Decorating Equipment

The downstairs of our shop is dedicated to selling cake baking and decorating equipment. Here you can find a wide range of cake tins, food colourings, icing, piping nozzles, rolling pins and much more besides. We only sell equipment that we use ourselves and highly recommend so you know the quality is up to standard. We will also try to help with advice on your projects where possible. 

Rolling Pins: £5.00

Wilton non-stick rolling pin (15cm/6 inch or 23cm/9 inch or 50cm/20 inch)

These white non-stick rolling pins from Wilton are ideal for rolling gum paste to make decorations and rolling out sugarpaste to cover cakes. The small sizes are great for making small decorations and rolling gumpaste out very thinly (for example to make frills) by rolling it out on a non-stick mat. They are non-stick so no cornflour or icing sugar is needed.


Rolling Pins Image

Cake Smoother: £4.00

White plastic cake smoother

These cake smoothers are useful for so much more than just smoothing cakes! They can be used to make cubes (great for building blocks, and dice) and to roll long thin pieces of icing for use as hair, arms, legs and much more. They are, of course, intended for smoothing down the surface and sharpening the edges of cakes covered in sugarpaste - both round and square.

Cake Smoother Image

Tylo Powder: £5.00

Tylo Powder (50g) by Sugarcraft Essentials

Tylo powder is one of the most important ingredients in the cake decorating world. It is used to create gumpaste (by adding it to sugarpaste) and also to make edible glue (by mixing it with water). As you only use a small amount at a time, this tub will last a long time. It is suitable for vegetarians & vegans, kosher, halal and GMO & allergen free.

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Drying Foam: £3.00

Sheet of shaped sponge/foam

This sheet of drying foam is essentially a big sponge that is used for drying shapes - either flat or shaped. One side is covered in bumps allowing you to leave flowers and leaves to dry 3D. The other side is flat so you can leave shapes (even very large ones) to dry flat so the air will dry it from every angle. The exact size of the foam can vary, but is usually at least 30cm x 20cm.

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Non-Stick Mat: £8.00

Non-stick 'Smart' Mat by FMM (30cm x 30cm)

This non-stick mat is the ideal tool to roll out gumpaste onto when making decorations. It does exactly what it says - it will stop your gumpaste from sticking to the mat!

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Quilting tool: £3.00

Quilting/stitch tool

This tool is three in one. Use one attachment to make a stitch effect (great for creating a quilted effect), one flat wheel can be used to roll straight lines, and the third is a zig-zag which is useful for making a zip effect amongst other things.

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Piping Nozzles: £3.00

Jem piping nozzles (for buttercream)

These large metal piping nozzles, by Jem, are ideal for piping buttercream with disposable piping bags. A variety of shapes is available including the popular 2D and 1M plus several other oversized nozzles. 

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Domes (pack of 6): £6.00

Sponge domes for covering cupcakes with smooth icing

These 'Foam Balls' (from Purple Cupcakes) are perfect for making a sugarpaste domes, when left to dry for an hour or so to dry they can fit on top of a cupcake. Comes as a pack of 6 hemispheres. You can learn the technique to use these on our Vintage Cupcake Decorating class.

Domes (pack of 6) Image

Modelling Tools: £5.00

Set of 7 double-ended modelling tools

These tools are useful for all sorts of modelling, sugar flower making and cake decorating. There are 14 (7 double ended) different plastic modelling tools included. Colours may vary.

Modelling Tools Image

Sugarflair colours : £3.00

Sugarflair colour pastes

These Sugarflair colour pastes come highly recommended by us - we have been using them for years! They come in 30 different shades (buy them all in a handy box for £65) and can be used to colour sponge, buttercream and sugarpaste as well as for painting. So many uses, and they are so strong they can last a really long time. £3 each or choose any 4 for £10.

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White Sugarpaste: £9.00

Renshaw sugarpaste (250g or 1kg or 2.5kg)

This Renshaw Sugarpaste is what we use to cover all our cakes - it tastes great, and is really easy to work with. We stock two different sizes - 1kg is £4, a larger 2.5kg pack is £9 or a box of two (5kg) is £16. It lasts for months if kept sealed up at room temperature. We also sell 250g which you can colour yourself with our Sugarflair Colour Pastes- perfect for added decoration on cakes or cupcakes!

White Sugarpaste Image

Cutter shapes: £4.00

Set of cutter shapes in a wide variety of shapes (packs of 3 or 4 in different sizes)

These sets of cutters are great for making small decorations. They come in a series of different sizes (3 or 4 depending on the shape) and come in many shapes including butterfly, bird, blossom, calyx, snowflake, leaf and more. 

Cutter shapes Image

Palette Knife : £5.00

11.5 inch palette knife perfect for crumb coating cakes

This PME palette knife is ideal for covering cakes with buttercream or ganache - it's a comfortable size to handle so you have lots of control and can achieve sharp edges to your icing.

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Dummy Cakes: £3.00

Polystyrene dummy cakes in various sizes

Choose from a 6 (£3), 8 (£4) or 10 (£5) inch size round dummy to practice your icing techniques, create display cakes that last, or add an extra tier to a large cake without wasting lots of ingredients! They are 3 inches deep.

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Celbuds : £4.00

Polystyrene buds for making sugar roses

These polystyrene Celbuds are used as the bud for the centre of sugar roses - we use them in our 'Flower Power' class. They come in large (24mm - pack of 8) or small (16mm - pack of 12) depending on the size of rose you want to create. These are preferable to gumpaste buds because of their weight.

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Petal Pad: £4.00

JEM Petal Pad for thinning the edge of rose petals

These JEM petal pads are ideal when making sugar roses - use with a ball tool to thin the edges of rose petals, create frills, ruffles and more.

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Moulds: £4.00

Silicone moulds in a variety of shapes

Choose from a variety of shapes of these silicone moulds - they are really easy to use (when you know how!) and make detailed and intricate decorations with minimal effort. Small ones are £4 and larger or multi-moulds are £6.

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Turntable: £10.00

Turntable to spin your cake as you decorate

These turntables make decorating cakes so much easier - you can place your cake on top and spin to your heart's content! Really useful when adding a crumb coating of buttercream, making a quilted design on the side of a cake, adding decorations, piping around the base of the cake... the list goes on!

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Push Cutters : £10.00

Variety of push cutters - both numbers and letters

These sets of large easy-to-use 'push cutters' from Cake Star are absolutely fantastic for writing names and ages on cakes, and can also be used as cupcake toppers. We sell three sets - capital letters & lower case letters (£14) and numbers (£10).

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Disposable Piping Bags: £2.00

Disposable bags - ideal for piping buttercream on cakes and cupcakes

Disposable piping bags are ideal if you like to pipe buttercream using large nozzles. They are strong and sturdy, yet cheap enough to dispose of afterwards with no guilt! A pack of 12 'Cake Star' brand piping bags is perfect for the occasional cupcake decorator, or for those of you that do it more often, we sell packs of 100 too.

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Candles: £1.00

Birthday candles both regular and numbers

Simple packs of birthday candles and holders (12) in white, pink and blue as well as large number candles in bright colours with a choice of spots or stripes.

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Coloured Sugarpaste: £2.00

Small (250g) of sugarpaste in bright colours

This Culpitts cake decorating sugarpaste is great for covering cakes, or making decorations (if tylo powder is added). It comes in bright primary colours and black, and it tastes good (unlike some brands!).

Coloured Sugarpaste Image

Cake Tins (deep): £10.00

Invicta professional cake tins (round)

These Invicta professional cake tins come highly recommended by us - we have used nothing but these for years to bake our own cakes, and although a little more expensive than others, they are worth every penny. The quality of these tins make a real difference to your bakes. We currently sell round tins, but will be expanding our range to square ones soon.

4 inch - £10, 6 inch - £12, 8 inch - £14, 10 inch - £16, 12 inch - £18.

Cake Tins (deep) Image

Lustre spray : £6.00

Spray onto your cakes to add a shimmer effect

PME edible lustre spray, can be used to colour chocolate, cakes and biscuits and is alcohol free.

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Superwhite powder: £4.00

Superflair colours superwhite powder

Superflair clours superwhite powder is perfect to add to buttercream to lighten and whiten or to mix with rejuvenator spirit to make an edible white paint.

Superwhite powder Image

Edible Glue : £3.00

A super strength glue for cake decorating

Sugarcraft essentials edible glue. Suitable for glitter items, decorating cakes, constructing sugar models, sugar flowers, cake accessories and anything else that needs to be fixed in place. 

Edible Glue  Image

Lustre dust : £4.00

Can be applied with a dry paintbrush to add subtle shimmer or mixed with rejuvenator spirit to paint shiny metallic detail

An edible lustre dust, from the edible silk range by rainbow dust, suitable for food use including cake decorating. Gluten free, kosher, sutible for vegetarians and nut free. 

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Ice cream scoop (for cupcakes): £5.00

Get perfect sized even cupcakes

5cm diameter metal ice-cream scoop to measure out the perfect amount of cupcake mixture for a cupcake.

Ice cream scoop (for cupcakes) Image

Small Spatula: £5.00

9” straight spatula

Stainless steel 9” spatula from Wilton. Specifically designed with the decorator in mind, shaped handle for comfort and control, superior stainless steel blade, straight blade perfect for spreading icing.

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Icing Bag Adaptor: £2.00

The simple way to change a variety of piping tubes when using an icing bag

Plastic icing bag adapter from PME, ideal for use with parchment, fabric and disposable bags. 

Icing Bag Adaptor Image

Rose petal cutters: £4.00

Perfect shape for outlining rose petals to make ornate sugar roses

A set of 3 different size stainless steel cutters perfect for making petals for ornate sugar roses.

Rose petal cutters Image

Rejuvenator Spirit : £3.00

Alcohol used to mix with colour pastes, lustre dust or superwhite to paint colour, Metallica or white

Sugarflair rejuvenator spirit can be used to thin sugarflair edible liquid colours and edible glitter paints. Add to blossom tints and lusters for painting

Rejuvenator Spirit  Image

Edible Pearls: £1.50

Edible pearls for decorating cakes, cupcakes and biscuits

Edible Pearls Image

Cake Scraper: £5.00

Great for creating the perfect crumb coat on your cakes

This metal cake scraper/smoother will help you to create a smooth finish and sharp corners & edges when covering a cake with buttercream. It has a nice easy to grip handle (unlike some similar scrapers) with measurements on there too.

Cake Scraper Image

Palette: £2.00

Perfect for mixing colour dyes

Palette Image

Edible Glitter: £3.00

Glitter to decorate cakes

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Metal Ball Tools: £5.00

Set of 4 metal ball tools

Cake Leveller: £5.00

12 inch PME Cake Leveller

This cake leveller is an essential tool for precisely levelling and dividing, your sponge cakes. Level before filling and crumb coating. It can level cakes up to and including 12 inches in diameter with ease.

Cupcake Cases: £2.00

Assortment of different cupcake cases

We offer an assortment of cupcakes cases to suit any occassion.

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Cooling Rack: £3.00

Wire cooling rack

16" x 10" non-stick wire cooling rack. It comes with a five year warranty from the manufacturer (Wilton) and is dishwasher safe to save you the hassle of washing afterwards

Cake Tins (sandwich): £8.00

Wilton sandwich tins for perfect layered sponge cakes

These 8 inch round cake tins from Wilton are light but durable. They give a superb bake on sponge cakes, making absolutely perfect layers. We use these tins in our Bake Your Own Sponge class as well as using them for our own medium sized sponge and rainbow cakes. Make a saving and buy a pair of these tins and your cakes will bake perfectly forever more!

Cake Tins (sandwich) Image

Cupcake Picks: £2.00

A pack of 24 customizable cupcake picks

A pack of 24 customizable cupcake picks. Customize with a name or clever saying and add instant fun to all your treats!

Cookie Cutter Set: £6.00

A set of 3 or 4 different shaped cookie cutters

Choose from one of our Wilton cookie cutter set- Classic, Princess, Wedding or Baby. They come in packs of either 3 or 4 and are easy to clean.


The 'Classic' set is made up of bow tie, lips and moustache cutters.

The 'Princess' set is made up of a castle, crown and high heel cutters.

The 'Wedding' set is made up of heart, bells, dress and 3 tier cake cutters.

The 'Baby' set is made up of pram, rocking horse, baby gro and terry bear cutters.


Cookie Cutter Set Image

Cupcake Wraps: £1.50


Cupcake Wraps Image

Cake Boxes: £1.50

White boxes (complete with lid) for transporting cakes in various sizes

These white cardboard box and lid sets are perfect for transporting cakes. The 8 inch boxes are 5 inches tall, all the rest are 6 inches tall. They can be made suitable for taller cakes than this with a set of box extensions (four folded corners to raise the lid).

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Cake Boards: £1.00

Silver double thick turned edge cake boards in various sizes

These sturdy cake boards are great for presenting single tiered cakes. They are wrapped in silver covering and are double the standard thickness. 

Cake Boards Image

Cake Drums: £1.25

Silver and gold, round and square thick cake drums

These thick high quality cake boards (known as drums) are ideal for a really professional presentation of your cake. They are particularly good for heavy and tiered cakes and come in gold or silver, either round or square. 

Cake Drums Image

Cupcake Boxes: £0.50

Boxes for your cupcakes

These white cupcake boxes are good value and sturdy enough to transport your cupcakes safely. The boxes for 1, 4, 6 and 12 cupcakes have cellophane windows so the cupcakes can be seen. The boxes for 24 cupcakes are strong corrugated card and do not have a window.

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"A wonderful day,thanks so much, such a great cupcake course"


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